October 7, 2021

RoboTire400x275RoboTire, a Detroit-based automotive robotics and automation startup, has announced closing a $7.5 million Series A investment round, led by The Reinalt-Thomas Corporation, which does business as Discount Tire and America’s Tire. 

RoboTire’s patented system uses robots to change tires in a fraction of the time human operators can – reducing multiple-hour experiences to under 15 minutes. The company said introducing this manufacturing-level automation to traditional automotive repair shops transforms financial and operational considerations used by fleet operators and automotive service providers for tire and wheel services.

“This is a pivotal movement for RoboTire and sets us on a path to further transform vehicle maintenance,” said Victor Darolfi, CEO and founder of RoboTire. “Our focus is to revolutionize the way tires are changed, and collaborating with Discount  Tire – an iconic automotive and tire industry leader – will make our innovative technology more widely available to consumers who need both speed and service as part of their daily lives. We are immensely proud to receive this backing from our investors and know this is just the first turn down a long road to success for our company.”

In addition to Reinalt-Thomas, investors in the Series A included Automotive Ventures, Detroit Venture Partners, 640 Oxford Ventures and several angel investors.

“Discount Tire is excited to support RoboTire in the development of new and innovative technologies that drive a better customer experience,” said Tom Williams, chief experience officer at Discount Tire. “As customer expectations around the ‘buy and book online’ experience and our ability to deliver reduced wait times continues to grow, we will continue to pursue automation and enhancements that ensure an inviting, easy and safe experience for all our customers.”

RoboTire was founded in 2018 and has multiple patents pending for its automotive systems. For more details on the company, visit its website here.