June 28, 2021

Botrista 400x275Botrista Technology, a startup that has developed the Botrista DrinkBot, has announced raising $10 million in Series A funding, co-led by Purestone Capital and La Kaffa International. The new funding brings the total amount raised to $16 million, with the new funding to be used to further accelerate deployment operations to roll out the DrinkBot nationally.

The company develops beverage solutions to deliver a variety of craft beverages, including infused teas and lattes, flavored lemonades, iced coffees and more – without a full bar. The DrinkBot automated craft drink solution enables any person to make a complex beverage, the company said. It capitalizes on the growing craft beverage segment, while driving additional revenue streams with minimal space requirements and training. Ordered from a touch screen, the DrinkBot’s blender dispenses and mixes drinks in less than 20 seconds with a process that simulates a hand-shaken product, resulting in a consistent beverage texture every time.

“In 2020, fountain drink sales were down considerably as consumers rapidly switched their drink preferences and were less likely to order fountain drinks during take-out or delivery,” said Sean Hsu, co-founder and CEO of Botrista. “While craft beverages are trending, it has become increasingly challenging for foodservice companies to meet demand due to labor shortages and lower staff retention. With nationwide expansion plans, these companies will have the opportunity to drive new revenue with the DrinkBot.”

“Thanks to its highly integrated hardware and software approach, the DrinkBot unlocks new efficiencies and revenue opportunities,” said Gen Tsuchikawa, chief investment manager for Sony Innovation Fund, and CEO and chief investment officer for Innovation Growth Ventures. “We look forward to Botrista accelerating its deployment momentum in the U.S. and internationally.”

In addition to its blending technology, the DrinkBot includes a cloud-based application called CloudBar that provides real-time data integration for multiple applications and tracking, an inventory management system that provides guidance for inventory replenishment; sales performance analysis to track menu performance; and a user-friendly tutorial video with a step-by-step guide of the drink-making process, cleaning, and maintenance. 

Sony Innovation Fund, Middleby Corporation, and PIDC also participated in the funding round.

For more details on the DrinkBot, visit the Botrista website.